County wins international profile in Olympic year

Warwickshire has earned a prestigious profile as part of Visit Britain’s drive to bring international film crews to the area in the run up to the Olympic Games.

The tourism body has given Warwickshire, and neighbouring Coventry, top billing in its latest filming guide for international broadcasters.

The ‘Britain for Broadcasters’ guide lists some of the jewels in the region’s crown such as Shakespeare’s Birthplace, Warwick Castle, Rugby School  and Kenilworth Castle and Elizabethan Garden as places where film crews from around the world can get their cameras rolling.

Cllr Colin Hayfield, Warwickshire County Council‘s Portfolio Holder for tourism, said: “As a result of the collective effort and the quality content the county council prepared for Visit Britain, profiles for Coventry, Warwickshire and Shakespeare’s England have secured prominence at the forefront of this prestigious guide. This means that film crews from around the world who receive the guide will turn to our pages first, and we hope they like what they see.

“We know that Warwickshire’s historic landmarks have a strong appeal for international broadcasters, and with the eyes of the world on Britain ahead of the Olympics, this provides a welcome boost to our tourist trade in this special year.

“Visit Britain has a global presence in 21 markets which provide a wide geographic spread across the world, and account for around three-quarters of inbound tourism spending, so we are thrilled that Warwickshire’s assets are receiving this level of profile and it will promote us to an international audience.”

Visit Britain is the national tourism agency responsible for marketing Britain worldwide. It works with thousands of organisations at home and abroad to successfully attract visitors from across the globe.

Britain for Broadcasters is a 300 page guide with an interactive index to give visiting media the best options for filming at Britain’s best known locations and landmarks. Each location is listed with descriptions of each, how to arrange filming, maps and other handy hints.

The guide will be widely distributed to media contacts in the Americas, Asia, Europe and Africa – especially those who have the rights to the 2012 Games and are now making arrangements for their crews. It targets TV companies that have the right to broadcast Olympic coverage and looking for additional content.