Extension of sustainable transport funding to bring further benefits for Stratford

Stratford-upon-Avon is one of just nine areas in the UK that are benefiting from extra Department for Transport (DfT) funding for transport schemes that encourage people to make healthier and greener travel choices.

The £92,000 funding from the DfT, which has been secured by Warwickshire County Council, will build on work the Council is already doing to improve facilities that enable people to choose a more sustainable way to travel, such as walking, cycling or traveling by public transport.

It also means the Council will be able to continue to run campaigns that encourage people to make informed travel choices, such as its ongoing ‘Choose How You Move’ campaign.

The DfT funding will be used for a number of projects:

  • Provision of an electric vehicle car club, which will be based at Stratford Parkway. The car club will include two vehicles operated by E-car, and will be trialled for a period of 12 months. The Council will encourage local residents living close to the Parkway station, local businesses in the Timothy’s Bridge Road area and tourists arriving by train who wish to explore the wider area to use the electric vehicles.


  • A campaign to encourage people to choose more sustainable and healthy ways to travel, which resulted in a significant change in people’s behavior last year, will be extended. Last summer, a team of Travel Advisors visited 2,200 households in Stratford. Their task was to encourage householders to re-think how they choose to travel, promoting rail, walking, cycling, bus and car-sharing as alternatives to the car for both local and longer-distance journeys. The extended funding means an additional 1,000 households will be visited by the Travel Advisors this year.


  • The funding is also being used to once again bring a series of free bike rides to Warwickshire this summer, with the first one taking place on Sunday (18 May). British Cycling and Sky, in partnership with Warwickshire County Council, have once again scheduled a range of Sky Ride Local rides in Stratford-on-Avon district for 2014. Last year’s ride programme proved extremely popular with hundreds of cyclists, young and old, taking part. The rides are designed to make local residents aware of the cycle infrastructure available in their local area.

Other areas to receive additional funding include Tyne and Wear, West Yorkshire, Worcestershire, York City, Staffordshire, Southend-on-Sea and Luton.

Visit the Choose How You Move website, www.warwickshire.gov.uk/travel, for an easy way to plan your journeys around Warwickshire, by foot, by bike, by public transport or by car. You can also follow on Twitter @ChooseMoveWarks and Facebook at www.facebook.com/ChooseMoveWarks for news, hints and tips on different ways to travel around Warwickshire.