Warwickshire County Council launches campaign targeting 17-25 year olds in Warwickshire asking them, what kind of friend are you?
More than 2,000 17-25 year olds have been killed or injured on Warwickshire’s roads in the last three years and the campaign is calling on friends to take action in making sure everyone gets home safely from a night out.
By using a number of different stereotype characters, such as a Charmer, a Flirt, a Joker, and even a WAG, the campaign asks young people, what kind of friend are you? It then takes them through to a quick survey at friendorend.co.uk where they get to identify different circumstances where they should step in as a friend.
The survey has launched as part of a Warwickshire-wide social media campaign and aims to exceed the 2800 responses received in 2015.
Cllr John Horner, Warwickshire County Council’s Portfolio Holder for Community Safety, said: “Young people aged 17-25 are involved in about a third of all the road traffic collisions that have happened on Warwickshire’s roads in the last three years.
“Rather than targeting the young people who might be walking or driving home under the influence of drugs or alcohol, this campaign speaks to their friends, the ones who can make all the difference by stepping in and doing the right thing.
“This campaign aims to show that no matter what kind of friend you are in your group, you can always say the right thing.”
Cllr Philip Johnson, Chairman of the Communities Overview and Scrutiny Committee, added: “I welcome this campaign bringing a fun element to what is a very serious subject. We need as many young people as possible to understand the risks.
“Road traffic collisions are the number one killer of young people aged 17-25 in Warwickshire. Hopefully if all the flirts, charmers, jokers and divas out there take notice of this campaign we could see this change.”
Warwickshire County Council’s road safety team attended fresher fairs around the county with the Friend or End message to engage with the students and asking which character they identify with and how that character would deal with a number of different scenarios such as being driven home, or a driver who is over the limit.
In a bid to reach the right young people the message is also being shared on the music streaming channel Spotify, along with 200 other music apps, for listeners in Warwickshire.
To find out more visit http://friendorend.co.uk