North Warwickshire Residents Embark on brand new Bin Slimming Challenge

slim-your-bin-north-warks-2-smAn innovative new scheme encouraging Warwickshire’s households to recycle more and throw away less has launched in North Warwickshire.

Slim Your Bin is a community focused scheme, free to all residents living in North Warwickshire, Warwick district, Stratford-on-Avon district and Nuneaton and Bedworth borough. Through an engaging community education initiative, the scheme aims to reduce waste and get people recycling more, while benefiting local community projects and promoting community spirit.

To make this initiative possible, Warwickshire Waste Partnership has teamed up with Local Green Points to recruit ‘bin dieters’ across Warwickshire who will take part in the Slim Your Bin scheme. The initiative begins with 4 weeks of training, where dieters will be sent 3 emails a week packed with tips and advice to get them recycling more and wasting less. Each week residents will learn about a new theme, such as tackling contamination and recycling food waste, and get the chance to take part in different waste minimising activities.

Warwickshire residents (the ‘dieters’) will be rewarded with prizes for earning points, with the three top dieters each month receiving a £20 voucher from a choice of popular brands including Marks & Spencer and National Garden Gift Vouchers.

During the course of the 18-month initiative, residents from the four communities will have the chance to vote for a charity or community project from a choice of five. Every six months, the community with the most points overall will win a £650 donation for their favourite project. The five charities being supported in the first year are: Veterans Contact Point, Bo Children’s Hospital, Oral Health Foundation, Lifespace and Parkinsons UK.

Councillor Jeff Clarke, Chair of the Warwickshire Waste Partnership and Warwickshire County Council’s Portfolio Holder for the Environment, said: “We’re excited to get this initiative underway and encourage residents to think differently about the waste they produce. Slim Your Bin not only provides a reason to reduce your waste but gives practical tips on advice on how to do so, which we hope will help our residents see not only a difference in their bins but in their pockets too.”

Councillor Philip Johnson, Chair of Warwickshire County Council’s Communities Overview & Scrutiny Committee, said: “We continue to work in partnership to find innovative ways to encourage Warwickshire residents to recycle more of their waste and reduce what goes to landfill. I look forward to seeing the results of this scheme.”

Councillor David Humphreys, Leader of North Warwickshire Borough Council, said: “This is a great initiative to encourage North Warwickshire residents to boost recycling in the Borough, cut down on waste and also benefit Warwickshire charities.“

Graham Simmonds, Managing Director of Local Green Points, said “It’s great to see a waste authority embracing the benefits of joined up communications to get messages across to their residents and we’re looking forward to seeing reactions to this initiative. The focus on waste minimisation is one that can save councils a lot of money in gate fees so we’re confident that the initiative will have a positive impact.”

Local Green Points themselves are a specialist waste minimisation and recycling scheme provider, currently working with 15 Councils in the UK to promote behaviour change.

www.warwickshire.slim-your-bin.com