Small Business Saturday – support your local high street

Make the most of your high street and support small businesses by shopping locally on Saturday 3 December.

For the fourth year running, Warwickshire County Council has teamed up with the Federation of Small Businesses (FSB) to promote Small Business Saturday (SBS). Last year people from across the county supported the local economy by spreading the message on Facebook and making a conscious effort to visit local businesses.

Small Business Saturday is a national initiative that celebrates local independent firms, including the traders and retailers that contribute to the unique character and atmosphere of our high streets, town centres and villages.

There are also great benefits to the area’s economy in using local businesses. The Federation of Small Businesses estimates that for every £1 spent locally, there is a benefit of £1.76 to the local economy, because the money remains in the region.

For local traders wanting to join the campaign and make the most of the opportunity offered by the day, they can visit the Small Business Saturday website to download a social media guide, as well as the logo and digital banner to display online, in shop windows, or at an SBS event.

Warwickshire businesses will also be able to upload their contact information to the My Small Business Finder feature on the website, promoting their special Small Business Saturday events or promotional offers.

With high street businesses continuing to close across the country, it’s more important than ever that shoppers ‘think local’ to help support and safeguard the future of their local traders.







Cllr Izzi Seccombe, Leader of Warwickshire County Council and Portfolio Holder for Economic Development, said:

“Small businesses across our towns and villages add so much to the fabric of our local communities. Apart from providing a level of personal service and quality that’s hard to beat, small businesses create many jobs in our communities. Our high streets simply wouldn’t be the same without them. We encourage the public get behind our small businesses for the whole year round, beginning with shopping small on Small Business Saturday.”

Cllr Philip Johnson, Chair of the Communities Overview and Scrutiny Committee, added: “It’s important that we all remember to support our small businesses and ‘shop local’. Small businesses are vital to our future because they play such an important role in our local economy and give vibrancy and diversity to our high streets.”

One firm which demonstrates the diverse range of shopping experiences available in the region is Fable Interiors, based in the Royal Priors Shopping Centre, Leamington Spa. Fable specialises in handmade and affordable homeware. Harriet Rogers, who owns the business with her husband Nick, says:

“There’s a great community here in Leamington. All the retailers work together and we all support each other. For example, if there’s a product I don’t have but I know someone else does, I will always tell the customer and I know we all do same. It’s a lovely town to be an independent retailer in. We’re looking forward to Small Business Saturday and hope to welcome lots of Christmas shoppers looking for a unique gift.”

You can keep up to date with events, news and see the films on our Keep It Local Warwickshire Facebook page and follow us on twitter @keeplocalwarks