Warwickshire County Council invites business to share success

Following the success of the 2017 Warwickshire stage of the OVO Energy Women’s Tour, Warwickshire County Council is now inviting potential partners to come forward and support the hosting of a stage of the leading women’s cycle race next year.

This year’s Warwickshire stage saw an estimated 90,000 residents and guests line the streets of Warwickshire to watch the Women’s Tour live.

As one of the largest free to view sporting events in the UK, The Women’s Tour represents the pinnacle of Women’s cycling in the UK.

The 2017 race saw 102 riders take part representing 25 countries. The riders included 12 national champions, eight Olympic medallists and five world road race champions.

With such an international line-up, the race attracted the world’s media which included a day-by-day evening highlights programme on ITV4.

To coincide with the race, the communities at the start of the stage in Atherstone and at the finish in Leamington, as well as those along the route, created a carnival atmosphere to give the cyclists the biggest cheer and warmest of welcomes.

To continue this success, Warwickshire County Council is looking for commercial partners to come forward to help support an event that has captured the imagination and support of the local community.

Cllr Izzi Seccombe, leader of Warwickshire County Council, said:

“The Women’s Tour now enjoys tremendous profile across the world with a global television audience. We are delighted to share in its success and highlight what makes our county special.

“We would welcome a partnership from the world of business and would look forward to working with them next year as we continue to build the profile of the Warwickshire stage of the tour.”

With a number of opportunities available, to suit differing budgets, the County Council is keen to hear from those businesses or organisations interested in partnering for the 2018 Warwickshire Stage of the Women’s Tour.

For more information on the opportunities available please contact Chris Egan on 01926 412183 or chrisegan@warwickshire.gov.uk