A free training programme aimed at independent High Street businesses is continuing following the success of a pilot project earlier this year.
The package of support, put together by the Warwickshire Towns Network, is tailored to increase awareness that the High Street is changing and the training will equip businesses with skills to change the way they interact, trade and attract new customers to their businesses.
The programme is being offered to all small independent retailers and High Street businesses in towns and large villages across Warwickshire. The training is free to those who sign up and, in return, businesses are being asked to dedicate time and commitment in order to improve their business and the wider town centre offer.
All participants on the courses to date reported that they would recommend the programme to other businesses.
The two training packages, ‘How to Create Your Own Footfall’ and ‘Digital Business Skills’, are being delivered by nationally-recognised industry experts in both of these fields.
The last remaining places are available on the Footfall training courses, which are running during January and February in Nuneaton, Rugby, Warwick and Stratford-upon-Avon, with places open to all retailers countywide.
Alison Read from Decisions by Design, whose expertise is employed by businesses from the UK and Europe to China, recognises that it is not always easy for businesses to know how to begin looking to attract and retain new customers. She says:
“I have worked with a lot of retailers over the years who have good businesses but are so busy in the day to day running of the shop that they don’t take the time to seek out new ways of attracting custom. The training gives them the skills and time out from the shop floor that are both necessary to refresh and to be able to grow.”
Alison’s courses start on 15th January 2018 in Stratford and Warwick, 16th in Nuneaton and on 30th in Rugby. If you are interested in improving your businesses profitability and increasing your customer footfall then please contact the Warwickshire Towns Network (firstname.lastname@example.org) to reserve a place on one of the courses.
Leader of the County Council and Portfolio Holder for Economic Growth, Councillor Izzi Seccombe, stressed the importance of supporting our town and village centres:
“In a climate where internet shopping and the convenience of out of town shopping play a bigger part in serving the needs of consumers, our town centres need more than ever to provide interesting, social and unique experiences for locals and visitors who want that much more from their trip, whilst also providing jobs for local people and supporting the Warwickshire economy. I would urge retailers to sign up for the course, to help improve their business as well as their town and trading environment.”
The training courses are part of a broader package of continued support that has been developed by the Warwickshire Towns Network; the team at Warwickshire County Council dedicated to supporting town centres across the County.
To find out more and to sign up for the training, details can be found at www.warwickshire.gov.uk/towncentres