Rugby supermarket sold alcohol to 15 year olds

A Rugby supermarket sold alcoholic cocktail drinks to 15 year old children in an undercover operation carried out by Warwickshire County Council’s Trading Standards Service and Warwickshire Police. Alma Supermarket on Clifton Road Rugby was targeted by Trading Standards and Police after local intelligence suggested that children and young people aged under 18 were being sold alcohol.

The supermarket was one of a number of Rugby businesses visited, but the only one to sell alcohol to the two child volunteers.

Following the operation Mr Ahmed Fakhrulddin Rashid, the person chiefly responsible at Alma Supermarket for ensuring that children are not sold alcohol, was successfully prosecuted by Warwickshire Trading Standards. Mr Rashid appeared unaware of ‘Challenge 25’, (the retail scheme to encourage staff to ask customers buying alcohol for age ID if they looked under 25) nor seemed to demonstrate a grasp of alcohol sales training for staff.

At Nuneaton Magistrates Court on Tuesday 16th October 2018, Mr Rashid (age 43 of Clipstone House Taurus Lane Leicester) was found guilty in his absence and fined £400, ordered to pay costs of £2732 and a victim surcharge of £40.

Warwickshire County Councillor Andy Crump, Portfolio Holder for Community Safety said:

“The sale of alcohol to children is a concern for many of our communities and one which Trading Standards and the Police are determined to crack down on. Whilst many of our retailers are very responsible and operate Challenge 25 schemes, a few are still prepared to sell alcoholic drinks to children. This can lead to anti-social behaviour and can damage the health of young people. Trading Standards will continue to work in partnership with the Police and our retailers to prevent these sales.”

More information about the work of Warwickshire Trading Standards Service is available on the Warwickshire Website: