New campaign encourages us all to show our local towns some love

More than 120 retailers and food establishments from across the region have contributed to a suite of videos to promote our town centres as part of Warwickshire County Council’s new ‘Buy and Eat Local’ campaign.

The campaign’s message to the residents of Warwickshire is clear – show your local high street some love! Whether we purchase in person, or from the comfort of our sofa doesn’t matter, what’s important is we support our local high streets.

If we all spent just £5 per week in Warwickshire – it would be worth approximately an extra £122 million annually to the local economy and provide a much needed boost for our local independents.

Firms have created short video clips showing how their businesses are ready to safely welcome back customers as our towns start to reopen.

The County Council is busy creating a series of videos, and is working with the Business Improvement Districts and partner authorities in the towns, to share the films and promote our local independents.

The first film is a Warwickshire-wide video featuring businesses from across the region – you can see it here:

This film is being followed by a roll-out of town specific videos during the coming weeks, as towns start to adapt to the new post-lockdown ways of working.

Watch the Countywide film:

Cllr Izzi Seccombe, Leader of Warwickshire County Council said:

“The response from retailers to our campaign has been fantastic. We have a wonderful range of footage from our local independents who are working hard to welcome back customers safely, as we start to recover from this challenging time. Our businesses are reaching out to customers in every way possible and, with our partners in the towns and elsewhere, we are supporting this collective effort in as many ways as we can – the Buy and Eat Local campaign is one of them. We hope everyone will show extra support to our fabulous local independents, who need our support now, more than ever.”

As our county starts to reopen, you may have noticed some changes to some of our town centres. We have put in place some temporary measures to support social distancing, walking and cycling, so that businesses can operate, and the public can return to shops and businesses safely.

Here’s what you can do to help:

  • Show your local town some love – whether in person or online – shop and buy local!
  • Keep your distance from others.
  • Use hand sanitiser.
  • Be patient – we are getting back on our feet, but we’re not there yet, so things will continue to be different for a while.

For more information,  visit: