Leading political figures from Warwickshire County Council have been recruited as global tour guides to highlight Warwickshire’s GREAT destinations, attractions and experiences.
From the wonders of Shakespeare’s Stratford-upon-Avon, to the delights of Kingsbury Water Park, it is hoped the personal Warwickshire nominations will help bolster the lucrative “friends and relatives” market, which is worth £3.5bn to the UK economy.
The nominations from the county council’s cabinet members are part of the global ‘Share Your GREAT Britain’ campaign that is being promoted by the Tourism Agency Visit Britain.
The campaign is supported by a variety of marketing tools, including a ‘10 Great Reasons’ mobile phone app and a personalised postcard that can both be downloaded from the Visit Britain website.
International friends or relatives who receive an invitation will be entered into a draw to win two return flights to the UK, while anyone sending an invite has the chance to win a Samsung Galaxy tablet computer.
Tourism chiefs behind the campaign believe personal recommendations – from celebrities and politicians, or family and friends – will be key to attracting visitors from target markets, including the United States, Australia, Ireland and Germany.
Last month Jeremy Hunt, the Culture Secretary, unveiled details of a £25m worldwide marketing campaign – ‘GREAT Britain: You’re invited’ – and issued a call to arms to the entire UK population to promote tourism, Britain’s fifth-largest industry in their area.
Cllr Colin Hayfield, Warwickshire County Council’s Portfolio Holder for tourism, said: “2012 really is the time to come to Britain. The Olympic and Paralympic Games and the Queen’s Diamond Jubilee each offer fantastic experiences, but there is so much else going on – quite literally something for everyone – including the fantastic product and experiences that my cabinet colleagues and I have highlighted here in Warwickshire. I would encourage all Warwickshire residents to get behind the campaign and promote Warwickshire’s GREAT tourism offer to friends and family overseas.”
The free toolkit is available online from www.visitbritain.org
The ‘GREAT’ Warwickshire recommendations as nominated by Warwickshire County Council’s Cabinet Members are:
Arbury Hall
Cllr Martin Heatley (Nuneaton Whitestone): “I would urge anybody to visit and take a stroll in the grounds of Arbury Hall. It is a beautiful Elizabethan mansion house built on the site of a 12th-century Augustinian priory and transformed in the 18th century to become England’s most breathtaking example of early Gothic Revival architecture.”
Kingsbury Water Park
Cllr Colin Hayfield (Arley, North Warwickshire): “I am very fortunate to have the beautiful Kingsbury Water Park on my doorstep. It is Warwickshire’s premier waterside attraction and a favourite for families for over many years. I, like many families, have enjoyed experiencing the park and seeing the vast wildlife in its 600 acres.”
Henley-in-Arden
Cllr Peter Butlin (Admirals, Rugby): “Henley-in-Arden is a real ‘street town’ with a real ‘ye olde England’ feel to it. Visitors can saunter past black-and-white, half-timbered buildings, visit the Heritage Centre and walk up the ‘Mount’ which has exhilarating views of the surrounding countryside. For the foodies among us, there are plenty of excellent restaurants and pubs to explore.”
Shipston-on-Stour
Cllr Izzi Seccombe (Stour & The Vale): “I may be slightly biased, but I love wandering around my local town of Shipston-upon-Stour. It is a real gem on the edge of the Cotswolds offering sumptuous local food in the many coaching inns and is also close to other picturesque villages such as Ilmington and Long Compton, home of the mysterious Rollright Stones.”
Kenilworth Castle
Cllr Alan Cockburn (Kenilworth St. John’s) said: “No visit to Warwickshire is complete without seeing the spectacular ruins of the once-grand Kenilworth Castle. As you walk around the grounds it is wonderful to think that you are literally following in the footsteps of Queen Elizabeth I.”
Stratford-upon-Avon
Cllr Richard Hobbs (Aston Cantlow, Stratford-upon-Avon): “We often take it for granted but Stratford is the number one tourist destination outside London. Steeped in history with the Birthplace and other fine buildings, there is now the new and iconic Royal Shakespeare Theatre which is the best performance space for Shakespeare anywhere in the world.”
The Oxford Canal
Cllr Bob Stevens (Feldon): “For sheer peacefulness and magnificent countryside, a narrow boat trip on the Oxford canal is a perfect getaway to escape the real world – a truly magical experience.”
Ryton Organic Gardens
Cllr Heather Timms, (Earl Craven, Rugby): “Organic gardening is all the rage at the moment, so why not visit its home at Ryton Organic Gardens? It has more than 30 individual gardens in ten acres of landscaped grounds, and a beautiful wildflower meadow – perfect for a spring day.”
Warwick Words
Cllr Alan Farnell (Nuneaton Weddington): “As a former owner of a bookshop myself, and with a love of literature, I recommend a visit to the annual Warwick Words event. The town has a growing reputation as a Festival town and has some great literary connections, including Tolkien and Philip Larkin among others.”
Compton Verney
Cllr David Wright (Caldecott, Rugby): “We are lucky to have a world class art destination on our doorstep in Compton Verney. The Georgian mansion has some magnificent art, surrounded by glorious park land landscaped by the famous ‘Capability’ Brown.”