From March 21 to April 18, the Kick Out The Can initiative will allow people to take surplus paint to their local Crown Decorating Centre for recycling.
Sheds, cupboards and garages across the country are thought to hold around 54 million litres of unused paint – which customers are being encouraged to recycle during the Kick Out The Can campaign.
The paint collected in-store will be re-processed by social enterprise company Nimtech and then donated to community projects through regeneration charity Newground.
Leftover plastic and metal paint containers will also be recycled.
As a thank you to supporters of the scheme, anyone taking unwanted paint to a Crown Decorating Centre during the amnesty will receive a 20 per cent discount voucher, which they can use in-store until December 31.
Householders can return up to 10 containers of any decorative paint on any single visit between March 21 and April 18.
Paint must be in the original container with the lid securely attached and no foreign objects or substances in the cans. Aerosols and rusty cans cannot be accepted.
The Crown Decorating Centre serving Coventry and Warwickshire is at Challenge Business Park, Coventry CV1 5JG Tel: 024 7655 2017
Warwickshire County Council is supporting the Kick Out The Can amnesty as paint products are not routinely accepted at the county’s nine household waste recycling centres.