Warwickshire Waste Partnership has appointed Local Green Points to provide a rewards campaign to engage residents in positive recycling and waste behaviours.
The Slim Your Bin campaign will be launched in November 2016 to residents across the five Warwickshire waste collection authorities.
The campaign will target specific waste behaviours, including shifting material from the residual bin to the recycling bin, reducing contamination rates, educating residents about food waste and promoting waste minimisation.
Local Green Points are specialist waste minimisation and recycling campaign providers, working with 15 Councils in the UK to promote behaviour change.
Residents of North Warwickshire, Nuneaton and Bedworth, Rugby, Stratford-on-Avon and Warwick will be able to get involved in the 18 month campaign to waste less and slim their bins.
Jeff Clarke, Chair of the Warwickshire Waste Partnership and Warwickshire County Council’s Portfolio Holder for the Environment, said: “This is very good news that we are going to be encouraging residents across all our districts and boroughs to be even more green when it comes to separating their rubbish and their recycling. I look forward to seeing the impact that this rewards scheme makes.”
Councillor Philip Johnson, Chair of Warwickshire County Council’s Communities Overview & Scrutiny Committee, said: “There is still work to be done in educating residents about the difference they can make by sorting their waste and preventing it from going to landfill. I would encourage everyone to have a go at ‘slimming their bin’.”